Design Notes

June 7, 2018



These are just raw notes on design in general. They aren’t necessarily organized in any specific way, this is more of a board to place things I learn about design. I used to have these unorganized within the notes app on my phone, but by placing them here I hope that someone else can use them too. If you have any questions on the notes or a question on a particular snippet feel free to reach out to me using the form at the bottom of this page.

A brand is the set of expectations, memories, stories, and relationships that taken together, account for a consumer’s decision to choose one product or service over another

Components of a brand:

When the slope of letterforms is greater than 10 degrees, it should be shaded to the right.

Don’t confuse the hamburger icon with the logo.

Parts of a Creative Brief:

Another way to go about the creative brief:

Color Palettes
Start with three colors. A primary color, a secondary color, and a neutral color (faded colors close to grey)

Our users are the type of users to be on facebook and facebook does it this way so we have evidence to support that users will do it the way facebook does it

@joekotlan on Twitter