Typographic Metaphor

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A classic typography project that got me to think more about typographic design. The brief on this one was essential to communicate the meaning of a word typographically, in the simplest way possible, without graphic imagery. I narrowed down my choices to two words: “swivel” & “individualistic”.

I represented swivel by having the last three letters swinging around an imaginary hinge, thus creating a swivel effect.

Within the word Individualistic the letter “i” appears five times, so I decided to make each “i” individual of each other by using other symbols and glyphs found throughout the typeface Bauhaus.

swivel text metaphor swivel text metaphor individualistic text metaphor individualistic text metaphor